Nobu Partners With Kaws for a Collectible Luxury Tequila
Extra-aged and extra-tasty, it’s not just about the bottle. Plus: A sotol for brandy lovers, and have we reached peak cristalino?
The 25-year-old extra añejo Nobu Rare Blend tequila.
Source: Nobu
Hi there, Top Shelf Society, it’s Kara Newman your cocktail and spirits expert. This week’s meeting is all about agave, one of the strongest spirits categories around. After all, tequila and mezcal have been nipping at the heels of bestselling spirit vodka for some time now, surging 7.9% to $6.5 billion in sales last year—and experts have been predicting that 2024 will be the year tequila finally pulls ahead.
And if there’s money to be made, there are A-list investors jumping in. (See: Beyoncé’s whiskey collab with LVMH.) From Dwayne “The Rock” Johnson (Terremana) to Rita Ora (Prospero) to Kendall Jenner (818), every celebrity seems to have their own tequila these days, a trend hyper-juiced by George Clooney and his $1 billion Casamigos payout back in 2017.