
Illustration: Marine Buffard for Bloomberg
It’s Not Just You: Household Product Scents Are Getting Stronger
Big brands know that fragrances are deeply tied to memory and emotion.
It was a day like any other until I ran out of soap. My value-size bottle of Dawn dish soap had seen me through three years of scrubbing cereal bowls and teaspoons. I didn’t know they were the last years I’d know true dish-soap contentment.
I went to the store to buy another triennial supply, only to find the bottles now carried a yellow sticker: “New Clean Scent.” (Surely, Dawn — a soap — has always smelled “clean”?)