Fairlife has been one of the few bright spots for parent company Coca-Cola in recent quarters.
Photographer: Gabby Jones/BloombergConsumer
Coke’s $7 Billion Bet on Milk Hits Big, But Wall Street Wants More
The fast-growing Fairlife brand has become crucial to Coca-Cola’s pivot from sugar, but now the soda giant needs to convince investors there’s more to come.
When walking into Coca-Cola’s office in Chicago's trendy West Loop, the soda giant’s iconic logo is noticeably absent. In its place is a giant cowbell.
Inside, a handful of the 900 employees — dubbed “super tasters” — hone and closely guard one of the soda giant’s most valuable formulas. But these workers aren’t sipping Coke or Sprite. They’re drinking milk.