Jennifer Williams of Wind and Throttle checks to see all riders on the Wild Gypsy Tour are accounted for during the Colorado ride.
Photographer: Caroline Tompkins for Bloomberg Businessweek
Bikes
Motorcycle Makers Are Getting Hip to Women-Only Rallies
Anxious to find new audiences after a decade of declining sales, the giants like Harley-Davidson and BMW Motorrad are finally taking notice of a self-made community.
On Valentine’s Day, Sharry Billings posted a photograph on Instagram. Below the image of herself, her hair a red caramel and her smile open, she wrote: “I love you so much I wanna squeeze you!”
The object of her affection? “All the motorcycles I have owned and will own in the future,” she explained. Alongside the photo of her astride a Harley-Davidson, she wrote that bikes “have changed my life, healed my soul, and brought me more love and friendships than I could have ever imagined.”