Pinault Family Is Exploring Options for Puma, Including a Sale

The Pinault family has reached out to potential buyers of Puma SE after the German sports brand lost about half of its market value in the past year, according to people familiar with the matter.

The billionaire family — which owns a 29% stake in Frankfurt-listed Puma through its Artémis holding company — is working with advisers, possibly with a view to triggering a sale of the company, the people said.