Netflix Using Startup Runway AI’s Video Tools for Production

The Netflix Vine Studios building in Los Angeles

Photographer: Kyle Grillot/Bloomberg

Netflix Inc. has begun using artificial intelligence video generation software from startup Runway AI, testing the waters with a technology that’s controversial in Hollywood.

Netflix is currently using the New York-based startup’s tools in content production, according to a person familiar with the matter, who asked not to be named in order to discuss private conversations. Netflix declined to comment.