BYD Aims to Triple Saudi Footprint After Tesla Enters Market

Chinese automaker BYD Co. plans to ramp up its expansion efforts in Saudi Arabia, building on momentum from Tesla Inc.’s launch in the country and capitalizing on the kingdom’s push to become a new hub for electric cars.

BYD, which launched in Saudi Arabia last year and currently runs three showrooms there, aims to open another seven locations by the second half of 2026, according to Jerome Saigot, managing director for Saudi Arabia.