Yaccarino Exit From X Lets Musk Shun Ads, Put Focus on AI

Linda Yaccarino’s exit as chief executive officer of X follows a long and contentious effort to win over advertisers dismayed by the platform’s direction under Elon Musk’s ownership.

Her departure paves the way for X to lean harder into a new identity as a source of data for artificial intelligence training, supporting xAI’s chatbot Grok, and spend less time and attention on wooing advertisers who may be skittish about their messages appearing alongside potentially damaging content.