Entertainment

AMC Theaters to Run Even More Commercials Before Movies Play

A concessions stand at an AMC movie theater in New York.Photographer: Bing Guan/Bloomberg

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By Thomas Buckley

June 3, 2025 at 3:38 PM EDT

Updated on

June 3, 2025 at 5:14 PM EDT

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie.

The largest US theater chain, AMC reached an agreement with National CineMedia Inc. to run the spots, according to a statement Tuesday. National CineMedia owns and operates an ad network in major theater chains, including AMC, Cinemark Holdings Inc. and Regal Cinemas.