Consumer
PepsiCo Makes Bigger Bet on Sports With Revamped Marketing Unit
Philadelphia Eagles head coach Nick Sirianni is showered with Gatorade during Super Bowl LIX.
Photographer: Jamie Squire/Getty ImagesPepsiCo Inc. is making a larger wager on sports marketing partnerships with an eye toward the World Cup.
The company is reorganizing its sports and entertainment partnership teams into one unified division across its brands, including Pepsi, Gatorade and Lay’s, as it looks to reignite growth by better leveraging major sporting events and professional leagues.