Saudi Firm Brings Westfield Malls to Kingdom Amid Tourism Push

Saudi Arabia’s largest mall operator is bringing Westfield-branded shopping centers to the kingdom, in a bid to capitalize on the government’s push to drawn as many as 150 million tourists annually by 2030.

Cenomi Centers has inked a 10-year franchising deal with Unibail-Rodamco-Westfield SE, with an option to extend for another decade, the firms said in a statement. The initial phase of the deal will focus on three malls, which will be re-branded as Westfield centers.