Sports

How the Biggest Names in Finance Make March Madness Picks

This is the 10th year of Bloomberg’s Brackets for a Cause, and there is more than $1.2 million in donations at play in 2025. — This is the 10th year of Bloomberg’s Brackets for a Cause, and there is more than $1.2 million in donations at play in 2025.
Photographer: C. Morgan Engel/NCAA Photos/Getty Images

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By Ira Boudway and Giles Turner

March 25, 2025 at 11:30 AM EDT

When it comes to making picks for March Madness brackets, finance industry leaders are like the rest of us. Some like to watch games, do research and devise their own systems; some go with sentimental favorites; some rely on intuition and luck; and some just ask an AI bot to do it for them.

Milwaukee Brewers owner and Crescent Capital Group co-founder Mark Attanasio went with the latter strategy this year for Bloomberg’s Brackets for a Cause competition.