Louis Vuitton Opens Bold Temporary Store on NYC’s Fifth Avenue
As its Midtown Manhattan flagship gets a multiyear makeover, the short-term space, a half-block away, is nothing to shake a purse at.
The exterior of the temporary Louis Vuitton store at Fifth Avenue and 57th Street features motifs from the brand’s holiday campaign.
Source: Louis VuittonEarlier this year it was announced that the luxury goods brand Louis Vuitton would demolish and rebuild its Midtown Manhattan flagship location, a 20-story, glass-sheathed building at the corner of Fifth Avenue and 57th Street. But the label, owned by the French conglomerate LVMH, didn’t want to be without a shopping location near what is known as “billionaires’ row”—a stretch of real estate south of Central Park that’s home to luxury housing and high-profile brands such as Tiffany & Co., Chanel and Rolex.
On Wednesday in New York in a tour with Bloomberg, Louis Vuitton revealed its temporary home, across the street and a half-block away from its original, at 6 E. 57th Street. The building, formerly Niketown, was used by Tiffany (another LVMH property) as it went through its own remodel. Louis Vuitton, one of the world’s largest luxury players, used the opportunity to flex its might, introducing an impressive 36,000 square feet of retail spread across five floors. The store will open to the public on Friday.