Consumer
Coca-Cola’s High Prices Have Investors Worried About Growth
- Quarterly revenue buoyed by price hikes beat expectations
- Company headed to ‘more normalized level of pricing,’ CEO says
Coca-Cola Co. shares dropped as investors weighed how much longer the soft-drink purveyor could raise prices without getting customers to buy more of its beverages.
While other food and beverage retailers have started to lower prices, Coca-Cola has continued to charge more for its products. The company’s price mix, or the prices it charges across a range of products, increased 10% in the quarter.