Delivery App Getir’s Rise and Fall Fueled by Billions of Dollars and Strategy Conflicts
- Getir CEO Salur came under investor pressure to cut costs
- Leadership and country managers disagreed on some strategies
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For Nazim Salur, it’s the end of a nearly decade-long dream to build a global delivery powerhouse out of Turkey.
Getir, the rapid grocery app Salur cofounded from Istanbul in 2015, last week confirmed it will exit its remaining international operations.