TikTok Shop Tops 500,000 US Sellers After 2023 E-Commerce Launch
- Company releases first safety report on its shopping platform
- Merchants and approved users can link products for sale
E-commerce is seen by TikTok as its next big potential revenue source as well as a way to keep users spending time and money on its app.
Photographer: Tolga Akmen/AFP/Getty ImagesThis article is for subscribers only.
TikTok reported that more than 500,000 merchants were selling to US users on its app at the end of 2023, more than double the number from three months earlier, as the video service stepped up its e-commerce effort.
Worldwide, TikTok’s e-commerce platform had more than 15 million sellers in December, adding more than 6 million in the second half of the year, the company said Tuesday in its first TikTok Shop Safety Report.