Style
Chanel Opens Its First US Store Dedicated to Jewelry and Watches
The brand’s new location on New York’s Fifth Avenue is a temple to its most extravagant creations.
Watches and art objects coexist on the shelves at Chanel’s new boutique.
Source: Chanel
Like all good New York stories, this is a tale of jewelry, real estate and a little bit of luck.
For years, French luxury brand Chanel has been seeking a prime location along Manhattan’s storied Fifth Avenue. “We knew we had to be in the epicenter, and we’d wait as long as we had to,” says Frédéric Grangié, who serves as Chanel’s global president for watches & fine jewelry. “We had no choice.”