Odd Lots

What the Latest 737 Max Incident Means for Boeing

The downfall of one of America’s most important companies.

An Alaska Airlines Boeing 737-900ER aircraft on the tarmac at Seattle-Tacoma International Airport (SEA) in Seattle, Washington, US, on Monday, Jan. 22, 2024. 

Photographer: David Ryder/Bloomberg
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On Jan. 5, the plug door of an Alaska Airlines 737 Max 9 blew out mid-flight, forcing the plane into an emergency landing with a large hole in the fuselage. Miraculously, nobody was hurt or killed, but it could have been a disaster. It was the latest in the persistent string of mechanical and engineering setbacks that have plagued Boeing over the last six years. Of course, the company went into crisis mode in late 2018 and early 2019 when two different 737 Max planes crashed, killing 346 people combined. So what's wrong with Boeing? It's a crucial question since the company is arguably America's pre-eminent manufacturer and one of the only two dominant global players in commercial jets. On this episode we speak with Bloomberg investigative reporter Peter Robison, the author of Flying Blind: The 737 MAX Tragedy and the Fall of Boeing. We discuss the company's problems, its history and culture, and how it lost its focus on safety and engineering in favor of a focus on pleasing shareholders. This transcript has been lightly edited for clarity.