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Now Worth $1 Billion, Beautycounter Aims to Take Big Leap
The brand kept up growth during the pandemic when much of the industry struggled. Now with fresh capital, it’s in expansion mode.
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About a decade ago, Gregg Renfrew founded Beautycounter and started advocating for cosmetic makers to use safer ingredients. Back then, few people cared about what she was saying.
But now they do. So-called “clean beauty” has become a fast-growing category. And the company started by Renfrew, a former retail consultant, is worth $1 billion after Carlyle Group—one of the world’s largest private equity firms—bought a majority stake in April.