Jaguar Land Rover Sticks to Brazil on Promise of Luxury Rebound
- Sales of fancy cars may return to pre-crisis levels in 2018
- Rio de Janeiro factory producing a fraction of capacity
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Jaguar Land Rover can churn out 24,000 cars a year in Brazil. Last year, fewer than 5,000 rolled out of its Rio de Janeiro factory.
But the luxury carmaker, a British unit of India’s Tata Motors Ltd., isn’t bailing anytime soon. It’s got faith -- and a lot of money invested -- in the Brazilian market.