Lady Gaga Wears Schutz as Shoemaker Eyes U.S. Expansion

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By Christiana Sciaudone and Paula Sambo

December 14, 2017 at 11:00 AM UTC

Updated on

December 14, 2017 at 1:07 PM UTC

A free endorsement by Lady Gaga is a pretty good way to start a foray into the U.S. market, even if the retail landscape there looks like it might turn into a bit of a wasteland.

The singer and fashion icon posted pictures of herself Saturday night on Instagram posing in Dallas in a pair of Schutz leather heels. Facing a fashion emergency thanks to Gaga’s almost 27 million followers, Brazil’s Arezzo Industria e Comercio SA, which owns the Schutz brand, quickly stocked a plane to the States.