Nike Loses Top Spot to Brazilian Sneakers

Vulcabras Azaleia’s Olympikus brand is best-seller in Brazil
Company looks to ‘grandma’ shoe brand for future growth

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By Christiana Sciaudone and Paula Sambo

December 12, 2017 at 11:00 AM UTC

Updated on

December 12, 2017 at 2:46 PM UTC

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Olympikus is back on top.

The shoemaker toppled Nike Inc. as the best-seller in Brazil this year, reclaiming its crown after being in second place since 2011. And it didn’t even have to go on sale to do it.