Emulating Apple to Tap Into Brazilians' Rising Car-Sharing Fever
- Stock has jumped more than 1,700% since share offer in 2005
- Localiza CEO expects growth to continue, keeps focus on Brazil
Photographer: Dado Galdieri/Bloomberg
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Car rental companies don’t exactly inspire notions of digital prowess.
Localiza Rent a Car SA, however, has made high tech a central focus of its business as tech-savvy Brazilians drop the dream of car ownership. The company is rolling out facial recognition, as in the iPhone X, to improve its customer experience -- read: get you into your car faster -- in a country where millennials are demanding better.