Amazon Targets Etsy With Last-Minute Delivery of Craft Gifts
- Online retailer to ship items ordered on Christmas Eve
- Candles, pottery available right before holiday in nine cities
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Amazon.com Inc. will offer last-minute delivery of pottery, necklaces, candles and other handmade products ordered as late as Christmas Eve in nine U.S. cities, looking to win orders from competing arts-and-crafts marketplace Etsy Inc.
The online retailer will offer Amazon Handmade products through its two-hour delivery service Prime Now, which normally carries household convenience items found in drugstores. It’s the latest example of Amazon flexing its delivery clout around the holidays to win procrastinating shoppers, especially critical this year because Christmas Day falls on a Monday.