Finance

An Activist Investor’s Latest Tactic: Playing Nice

Trian’s Nelson Peltz is cozying up to institutional investors by committing himself to good corporate governance.

Peltz in 2015.
Photographer: David A. Grogan/Getty Images

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By Anders Melin and Scott Deveau

August 30, 2017 at 9:00 AM UTC

This article is for subscribers only.

This article is part of the September 4, 2017 issue of businessweek.

As Nelson Peltz, founder of Trian Fund Management, angles for a seat on Procter & Gamble Co.’s board, he’s pledging to back social, environmental, and governance issues in ways that may appeal to the consumer-products giant’s institutional investors.

Weeks after disclosing its stake in P&G in February, Trian updated its website with a section expounding its commitment to corporate stewardship. The money manager also published its first policy statement on the subject and signed a pledge to follow certain investment principles, such as working constructively with company leadership and laying out a system for evaluating governance.