Business
Hawking TVs on Tinder Helps Fuel 2000% Rally in Brazil Stock
- Magazine Luiza’s surge makes it world’s top major retail stock
- Digital saleswoman helps crack tricky Brazil e-commerce market
The Magazine Luiza website.
This article is for subscribers only.
Lu’s not like other girls on Tinder. For starters, she’s an avatar.
The digital saleswoman popped up on the dating app last June, offering coupons as part of Brazilian retailer Magazine Luiza SA’s strategy to boost e-commerce. She’s been surprisingly effective, lifting the company’s online sales by almost five times the pace of the overall market in the first half of the year and helping make Magazine Luiza the world’s best-performing major retail stock.