Brexit Bites IPhone Users as Price Jumps With Weaker Pound
- IPhone 7 costs 11% more than previous 6s; 7 Plus is 16% more
- In Germany, U.S. the difference is modest or not at all
First Look at the New iPhone 7 and iPhone 7 Plus
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British consumers annoyed at paying more for an iPhone 7 than for its predecessor 6s can blame Brexit and the drop in the pound for the outsized U.K. cost increase for Apple Inc.’s flagship smartphone.
The base level iPhone 7 and larger-screen iPhone 7 Plus, unveiled in San Francisco this week and available in the U.K. on Sept. 16, will set consumers back 599 pounds ($797) and 719 pounds, respectively. That’s up 11 percent and 16 percent from the previous versions announced in September 2015.