Can Anyone Beat Netflix? One Bollywood Studio is Going to Try
One of Bollywood's biggest studios is betting it can win the online streaming race.
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Movie-crazy Indians see Bollywood hits any way they can: crowding around family TVs, piling into dusty village cinemas and swank New Delhi multiplexes, borrowing bootlegged versions friends stash in mobile-phone memory cards. They’re just not in the habit of paying to watch online.
Kishore Lulla plans to change that before Netflix does.