Death of Jobs for Life Fuels 4,955% Surge at This Japan Firm
- Dip Corp's TV ads starring girl band AKB 48 draw jobseekers
- Non-regular employees make up 37% of Japan's workforce
Hideki Tomita, chief executive officer of Dip Corp.
Photographer: Akio Kon/BloombergThis article is for subscribers only.
The breakdown of Japan’s lifetime employment model has been good news at least for the operator of one of the country’s largest jobs websites.
So has the arrival of Prime Minister Shinzo Abe, whose policies helped send the nation’s company profits to records and demand for staff to the highest in 23 years. Dip Corp. surged 4,955 percent through Friday since elections were called that brought Abe to power, the biggest gain of the 1,887 firms in the benchmark Topix index. It’s risen almost five times more than the next-best performer, as companies flock to the site to advertise for workers.