The Wedding Singers

Meet the man who helps fading pop stars live off private shows for rich millennials

Salt-N-Pepa at a recent Florida reception.

Photographer: Andrew Hetherington

“I’m feeling a little bit lonely up here,” says Sandra Denton, better known as Pepa of the rap group Salt-N-Pepa. “I’m looking for a man to come up onstage with me right now.” For about 20 minutes, she’s been watching a bride and her groom wave their arms to her rhymes. The couple hired Salt-N-Pepa, accompanied by their DJ, Spinderella, to headline their wedding, held in December at Donald Trump’s Mar-A-Lago estate in Palm Beach, Fla. Out of the 300 mostly white guests, the groom and groomsmen heed Pepa’s request first. Soon, they’re dancing to 1994’s Whatta Man.

Directly offstage stands Steve Einzig, the guy responsible for getting Salt-N-Pepa here for their 40-minute set. Einzig doesn’t know the wedding couple (who wouldn’t agree to be interviewed), but as the founder of Booking Entertainment he’s in charge of the night’s performers, who also include Rob Base and Young MC, known for their respective ’80s hits It Takes Two and Bust a Move. “There’s a big trend toward hiring performers for weddings,” Einzig says. “They become part of your album.”