Pursuits
How Do You Say 'Twerk' in Mandarin?
A bilingual twentysomething becomes an Internet sensation
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For the past three years, 27-year-old Ohio native Jessica Beinecke has scripted, acted in, and recorded about five episodes a week of OMG! Meiyu (OMG! American language)—her hit Internet program that teaches Chinese students American slang. Beinecke’s short, spunky videos quickly went viral on Chinese social media in 2011. Within a month she had more than 100,000 followers on Weibo, China’s popular microblog site. Her shows have attracted more than 40 million views by explaining phrases such as “LOL cats,” “frenemy,” “foodie,” and the “Harlem Shake.”
