Pursuits

How Emily Post's Heirs Built an Etiquette Monopoly

How the great-great-grandchildren of America’s foremost etiquette expert are politely making money off their famous name

From left: Anna Post, Cindy Post Senning, Peter Post, Daniel Post Senning, and Lizzie PostPhotograph by Richmond Lam

“Who would like to tell me I have body odor?” Anna Post asks a group of nine people at the Burlington Country Club in Vermont. There’s an awkward silence, everyone hoping someone else will politely inform the great-great-granddaughter of etiquette expert Emily Post that she smells.