Home-Cooked Meals From the Cloud
Mobile food startups are moving beyond delivery into food prep
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If Nicole Jensen craves a hot meal prepared by an experienced chef, she simply taps an order into an app on her iPhone. Within 20 minutes, Jensen’s dinner—today it’s a vegetarian goat cheese tart with a side of lentils—is hand-delivered to her San Francisco home, courtesy of Sprig.
In a kitchen once occupied by a Chevy’s Fresh Mex restaurant near the Civic Center, Sprig’s Nate Keller, a former executive chef at Google, whips up meals from healthy, locally sourced, organic ingredients. “It feels like eating from a restaurant,” says Jensen, 26, a sales representative at a technology startup.