Cybersecurity

Hezbollah's Tech-Savvy, Platform-Agnostic Guerrilla Marketing Campaign

Hezbollah’s platform-agnostic portfolio of brand-awareness tools

Special Force 2 video gamePhotograph by Anwar Amro/AFP via Getty Images

There’s a setting in Special Force 2 that lets you kill as many Israeli soldiers as you want, no matter how many times you get blown up. This would be called “God mode” in a typical first-person shooter video game. But the developers behind Special Force 2 belong to Hezbollah, “the party of God” in Arabic, and follow the Islamic tenet that there is no god except God. So the setting is named shahid—martyr—mode.